| readers |
| All Adults |
4,443,000 |
|
| Women |
3,180,000 |
72% |
| Men |
1,263,000 |
28% |
| readers
per copy |
| All Adults |
7.07 |
| Women |
5.06 |
Men |
2.01 |
| housing |
| Homeowners |
3,397,000 |
76% |
| home
value (if owned) |
| $250,000+ |
1,124,000 |
25% |
| $200,000+ |
1,595,000 |
36% |
| $150,000+ |
2,093,000 |
47% |
| $125,000+ |
2,298,000 |
52% |
| Average |
$222,481 |
|
| occupation
(respondent) |
| Managers/Prof |
752,000 |
17% |
| Sales/Office |
691,000 |
16% |
Office Support/
Administrative Support
|
420,000 |
9% |
| education
(respondent) |
| Any College |
2,143,000 |
48% |
| Bachelor's Degree + |
794,000 |
18% |
| household
income |
| $100,000+ |
870,000 |
20% |
| $75,000+ |
1,433,000 |
32% |
| $60,000+ |
1,959,000 |
44% |
| $50,000+ |
2,347,000 |
53% |
| $40,000+ |
2,808,000 |
63% |
| Average |
$67,498 |
|
|
| age
(respondent) |
| 25 to 34 |
457,000 |
10% |
| 35 to 44 |
761,000 |
17% |
| 45 to 54 |
1,161,000 |
26% |
| 55 to 64 |
963,000 |
22% |
| Average |
52 |
|
| household/family |
| Married |
2,668.000 |
60% |
| One Child |
707,000 |
16% |
| Two Children |
583,000 |
13% |
| Three or More |
374,000 |
8%
|
| county size |
| A County |
1,439,000 |
32% |
| B County |
1,332,000 |
30% |
| C County |
818,000 |
18% |
| D County |
853,000 |
19% |
| gardening
interest* |
| garden size 250+ sq. ft.
|
61% |
| average days spent gardening
|
203 |
| average spent on lawn & garden maintenance
|
$581 |
*2008 Subscriber Study, MRI Market Solutions
|
